Website - as a whole
We look at website design and programming as a whole:
- marketing tool, which communicates brand positioning and brand values
- online businesscard or catalogue introducing the company as the very first sales representative of it - therefore SEO is a must to find information about the company
- functional tool, using the key learnings of website usability studies from the eye-movement tests to "grand mother tests".
How we make website
In website design we follow exactly the same way as top rated international digital agencies work:
1. setting up marketing and brand positioning
With a solid marketing background and 20 years practice in marketing we help to outline the marketing strategy - an essential element of the business and the website. Website must be clear on the message whom the company want to sell and what the main message is. We look at the website as a brand, therefore the starting point is to define the brand equity.
2. keyword research and plan
Our nearly 10 years of SEO experience we can help to define the keywords and key phrases what the target group use. We sort out the most important keywords as well as the future keyword strategy plan.
3. logical and structural planning of the website
For a clear and well-organized website a well-thought Information Architecture (IA) plan is a solid basis. The structure of the site must be valid for the current and future needs (2-3 years).
4. website design
The creative and artistic part of the website development can be summed up in the so-called wireframe and moodboard: the logo, colors, images and lettertypes must be in harmony, otherwise the site gives a poor impression. After the client's approval of the wireframe and moodboard, we start the programming: the website design goes through the transition online.
5. SEO copywriting and content marketing plan
We train our customers how to write SEO copy of their website and how to develop it continuosly. Further development of the website is content marketing itself - building up infographics, articles, blog, presentations, videos for supporting the flow of information about the company.
6. follow-up and coaching
SEO and online marketing is not a one-time activity but a continuous job. That's why we work on long term relationship with our clients.